Journal

Notes from the studio.

Thinking out loud about music for motion picture advertising, sound design, the business of scoring, and the work coming out of the room.
Industry

How to Write for a Trailer Music Library: A Composer’s Guide to Getting Signed and Placed

Most composers want to write for a trailer music library but do not know how the deals, submissions, and placements actually work. Here is the real process, written from inside a music house that runs one.

May 31, 2026
Behind the Score

Inside Our Process: How Tonal Chaos Scores a Motion Picture Trailer

A look inside the room as we score a motion picture trailer at Tonal Chaos. From the first brief to delivery, the choices we make, the libraries we trust, and why no two trailer cues sound the same.

May 17, 2026
Industry

How a Modern Music House Delivers Work in 2026

A walkthrough of how Tonal Chaos delivers finished music and sound to agencies, networks, and trailer houses. File standards, stems, cue sheets, security, and why the delivery layer matters as much as the music.

May 11, 2026
Industry

What Music Supervisors Want in 2026 (From a Studio That Pitches Them Daily)

Tonal Chaos pitches music supervisors every week. After years on both sides of motion picture advertising, here is what we have learned about what supervisors actually want from a pitch in 2026.

May 5, 2026
Brand

Trailer Music vs. Commercial Music: Why We Built Two Catalogs

Tonal Chaos runs two separate catalogs because trailer music and commercial music are not the same craft. A look at why we split Tonal Chaos Trailers and Outsider Music into different libraries, and what each one is built to do.

Apr 28, 2026
Industry

Pricing Custom Music for Ad Agencies: Twenty Years of Quoting Briefs

A working music house breaks down how custom music for advertising is actually priced in 2026. Agency-direct, music-house intermediary, and library license. What changes the number, and why.

Apr 22, 2026
Brand

Building Sonic Identity for Networks and Brands

Sonic identity work is one of the highest-impact things a music house can deliver. Tonal Chaos walks through how sonic branding actually works, using our NBC logo rework as an example.

Apr 15, 2026
Industry

My 2026 Sync Pitching Toolkit: What I Actually Use to Land Placements

A working-composer breakdown of the tools and workflow I use day to day for sync pitching in 2026. Composition, catalog, delivery, and follow-up. No rankings, no listicle. Just what I actually use.

Apr 8, 2026
Industry

Scoring Modern Motion Picture Advertising

How trailer music has shifted from orchestral pastiche to genre-blurring sound design, and why the line between music and SFX is gone.

Apr 1, 2026
Sound Design

Sound Design Is the New Melody

A working theory after a decade of mixing music with custom-built sonic textures: in 2026, sound design carries the narrative load.

Mar 25, 2026
Brand

Building a Modern Music House

The Tonal Chaos umbrella: ads + sound design + a trailer music library + a sharing platform for the entire industry.

Mar 14, 2026